Monday, August 29, 2005

Power Breakfasts For Kiddies

With practically everyone these days eating breakfast "on the fly," it was inevitable that someone would develop and market a version for kids:
Responding to the need for more nutritious choices for school children, East Side Entrees is introducing its new "grab and go" Breakfast Breaks this fall in schools nationwide. Each boxed meal includes a cereal bowl pack, an additional bread/grain snack serving, and a serving of 100% fruit juice.
Served with milk, it provides a complete, nutritious breakfast that meets the
government requirements for key nutrients for children. Offered in seven
different varieties, one menu, for example, includes General Mills Honey Nut
Cheerios(R), animal crackers, and Mott's(R) Apple Juice.

"No preparation is necessary. The school foodservice staff gives each
student a Breakfast Breaks package and a milk and they are good to go,"
explains Gary Davis, CEO of East Side Entrees. "Our goal is two-fold - to
make it convenient for schools to serve breakfast and for kids to want to eat it."
Read the whole article right here.

The plan is to market the boxed breakfasts to schools through the federally-funded School Breakfast Program.

I don't think anyone would argue against the idea that kids do better in school when they eat a good breakfast. It's a pity that the schools are now expected to step-up and do yet another job that should be done by parents.

I wistfully long for those bygone days when many families somehow found the time to eat their meals together.

Even after all these years, I can still remember the wonderful aroma of the coffee that my father would brew early every morning while mom was busy preparing the foods such as eggs, sausages, pancakes, and waffles.
View the latest edition of The Carnival Of Education as well as entry instructions for next week's edition right here.

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